Building rapport is all about connecting with your customer, which will instantly make them feel more comfortable. Listen and observe your customer for clues about who they are. Look for common nuggets of interest that will help start a conversation and break the ice:
● “I see you’re from Texas; I spent a few years in Dallas and would love to visit again.”
● “Aw, it sounds like you have little ones – toddlers? That’s such a fun age.”
● “Hey, look at that. You have brown hair; I have brown hair. Neat.”
Well, I’m sure you can do better than that last one, but you get the point.
Smile, Breathe, and Listen on. You got this.