For great customer service, make it personal.
How? Chances are you are sending out professionally written invoices, renewal cards or budget statements or even ‘welcome to our company’ letters. This is a great opportunity to make it personal.
Why not attach a post-it note to a few of them.
- "Congratulations on your new home Paula, we look forward to keeping you warm this winter”
- “Thanks for being our Customer Steve.”
- “Noticed you’ve been our customer for 5 years now, thank you for your ongoing loyalty”
This kind of personal connection helps build customer loyalty.
This week look for ways to reach out and touch someone (figuratively, not literally)