Some ‘80s pop culture will tell you there’s a place where everyone wants to go: the place where everyone knows your name, and they’re always glad you came. When a customer feels welcomed, they feel connected and are more likely to give you repeat business.
Who are your regular customers - the ones you hear from every month or even a couple of times a week? How are you making them feel like valued, loyal customers? Here are a few tips you can try today:
Reach out by phone, email or text and to see how they are doing in our new reality.
Send a personalized, hand-written “Thank you” card to a couple of your regulars each month, thanking them for their business.
Keep track of your customers’ preferences and build a profile if it’s helpful. A phrase like, “I know you usually come in during your lunch break, so I’ll make sure this is taken care of as quickly as possible,” gives a personal touch.
Address them by name like, “Good morning, Ms. Garcia; it’s so good to see you again. How can I help you?”
How do you make your customers feel like regulars? Let us know at ann@wardcertified.com.