When someone drops what they’re doing and goes out of their way to help you, they become your hero. But when someone gives you the runaround, makes you wait longer than necessary, or has you jump through a bunch of hoops, you just end up feeling like a zero. The same is true for your customers.
The more you can minimize their wait time and effort, the better. A sense of urgency and results equals hero status.
We’ll get this fixed immediately.
Here’s what I already completed for you.
Review those complaints you get all the time, and think about how you can minimize the “lift a finger” factor for your customers.