But it's URGENT!!!

Copyright: 123rf

Copyright: 123rf

Your clients and customers need a reason to open your emails.

Chances are, your customers’ inboxes lead to them looking a little like this: overwhelmed.

Being specific about the content of an email message determines not only whether your readers will open it, but how they prioritize and file that message.

But wait, what did you say?  You use ALL CAPS or !!! or URGENT to indicate it’s high priority?

If that’s your company or team norm and everyone agrees, then go for it. 

Otherwise, If you are emailing a client, I’d recommend using a focused subject line.
Instead of Update, say: Project XYZ Update
Instead of Meeting, say: Room Change for Today’s 2pm Status Meeting

What's your favorite email subject tip?