Here's the dirt on my old dry cleaner - their process had a flaw. My new dry cleaner is fun.
Fun, you say? Well yes, the most painful part of the dry cleaning experience is paying and my new dry cleaner recognized that and accepts payment when I drop off my items. Now I get to go in, pick up my sparkling clean clothes and not even bring my wallet.
How do you make your finish fun?
- Offer additional services or assistance.
- Use their name.
- Offer them a coupon.
- Set up their next appointment so they don't have to remember to do it later? Or so that they get the day and time they want.
- Offer to call, text or email them when their order is ready. Tell them what's next.
- Say something out-of-the-ordinary.
Most businesses say, "have a nice day." How about getting creative - for example, if you are in the heating/HVAC business "Stay cool," if you are in legal services say, "hope we don't serve you later," if you are in the plumbing business, "hope your day doesn't go down the tubes"...
You get the picture. Give it some thought and send me your ideas!