Calling your customers by name is a great way to build rapport and doing so adds a personal touch that will make them feel special.
This just in…
It’s official, addressing people by their first name is now the norm in corporate America. Use first names to address colleagues, clients, and even bosses. Turns out that confidently addressing people by their first names establishes you as mature and self-assured. So skip the Mrs. and Mr. and call your customers by their first name.
Exception to the rule: If the caller introduces himself as Mr. Wilson, call him Mr.Wilson. If it’s Dr. Oz, call him Dr. Oz.