Why is building rapport so important when working virtually? It creates a friendly interaction and builds trust and connection. While no one likes an awkward silence, building rapport is a skill that may not come naturally to everyone.
If you don’t have a personal anecdote or another conversation starter, simply inform the customer of what you’re doing as you’re doing it. It’s a great way to build rapport while giving updates, keeping your customer in the loop, and making a real connection.
How do you fill those “cricket, cricket” moments with your customers on calls? Let us know at ann@wardcertified.com.