When talking to customers, it is important to be clear. That means skipping the jargon (your industry-specific terminology) and idiomatic expressions.
Here's a quiz for you. Can you identify what this waitress in a diner is ordering?
a) Burn one, take it through the garden, pin a rose on it
b) Shingle with shimmy and shake, squeeze one
c) Keep off the grass
1. Hamburger with Lettuce, Tomato and Onion
2. Buttered toast with jam and OJ
3. Hold the lettuce
There is a shorthand type of ordering and addressing people that seems very appropriate and fun in that setting, but is confusing to the rest of us.
This week, make sure you don't confuse your customers with your industry-specific terms. Keep it simple.