How many customers does it take to open an email?

Answer: One, but they’ve got to have a reason to open it.

Chances are, your customers’ inboxes look a little like this:

Being specific about the content of an email message determines whether your readers will open it and how they prioritize and file that message.

But wait, what’s that?  You use ALL CAPS or !!! or URGENT to indicate it’s high priority? 

If that’s your company or team norm and everyone agrees, then go for it.  If you are emailing a client, I’d recommend using a focused subject line.

Instead of Update

Say, Project XYZ Update

What's your favorite email subject tip?

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