Take a cue from Spotify
That 5,000-channel cable package or 40-page menu at that newest restaurant sounds great, but don’t we always go back to what we know and love?
We say we want endless new options, but too much, too fast is a little jarring, and we end up just going back to our tried and trues, like The Office or a plain ol’ cheeseburger.
What does this mean for your presentation, that’s chock-full of new ideas, advice, and actions?
With Spotify, an algorithm mixes a percentage of new content with the warmth and familiarity of your favorites. It feels more comfortable to reassure you and ease you into that “Hmm, I don’t know this song” territory when your favorite Ed Sheeran song is quick to follow.
Tip: Give your audience structure, so they’re comfortable.
Provide your agenda, so they know where you’re headed.
Build up to your radical idea by sharing familiar stories that make them feel good.
Don’t overwhelm them.
Want to make your presentation feel as good as your favorite playlist? Let’s connect and find the right mix.