It was a dark and stormy night…
Think back to the last excellent presentation you attended or watched–what do you remember?
Was it a graph, the presenter’s outfit... the free donuts?
Or, was it a story?
We tend to remember stories because they engage us emotionally. Every memorable story starts with this structure:
Introduction: Once upon a time, we meet a character, we get to know them, and we fall in love.
Conflict: Here comes trouble, an attack–things get hairy. We’re fearful of the outcome.
Resolution: Our hero overcomes the obstacle with better skills, perspective, and a happily ever after. Hooray!
Tip: The more nervous we get for the main character, the more we’ll remember your story. Take the personal anecdote or story you would like to add to your presentation and map it against the three stages. Can you build up some twists and turns?
If you need help drumming up some drama, shoot me an email.