Success vs. Mastery

Success is hitting your target once, mastery is being able to do it over and over again.
Mastery is about reaching not arriving...
I heard this during a TedTalk and thought about how relevant it is to coaching.  
If it's about reaching, then recognition for effort is even more important.
What do you want your team to master? 
How can you catch them reaching?
If you want to hear more about this talk, click here.