Ask your team who their favorite companies are and why. Maybe it’s the one that gives frequent updates, or treats them like family. Or the one that checks up on their mental well being every so often. (Yes, Netflix, I’m still watching. Thank you for the reminder that it’s been four hours since I last moved.)
Now for the plot twist: ask what they think their own customers would say about them and your company.
Are you giving them something (good) to talk about? How do you want to be remembered, and how can you take a cue from some of your favorites?
What’s the coolest thing they shared? Let us know at email@example.com!