What do you do here?


Legend has it that when President John F. Kennedy was on his way to give his infamous speech backing the Apollo missions, he got lost in a hangar, and found himself talking to a Janitor. 

The President asked, "What do you do here?"
The Janitor replied, "Mr. President, I'm putting a man on the moon."

What's the point of this story?

Engaged employees aren't mopping floors and cleaning bathrooms, they're shooting for the moon.

To apply this thinking to your team,  Dr. Jane Dutton suggests distributing customer testimonials to link their actions to success or announcing when company profits are donated to charities to create a sense of purpose.  

  • Do your CSR's answer phones? Or do they supply warmth to people's homes?
  • Does your IT team reset passwords? Or stop cybercrime

We offer more ideas like this in our Managing a Multi-Generational Workplace workshop.  Let us know if you'd like more info.